“As of today, I’ve made an extra 25 thousand over the past 6 or 7 months based on what I learned in Lean In. Make bank.”
- Lindsay M., LPC Lean In. MAKE BANK. Graduate
"“I was able to Increase my rates comfortably, talk about my rates confidently and no longer feel like I need to make accommodations for others to pay to see me.”
- Monotyia M., LCSW
"Come January, I will be pulling in around $600 more per month from the existing patients I have, and any new patients will be full-fee ONLY. "
- Erin, LCSW, Psychoanalyst
Purchase Lean In. MAKE BANK. by Firday at Midnight and you also get 3-month access to the Abundance Party where you'll learn everything you need to know about how to find and market to those premium fee, cash-pay clients that you are the MOST excited about serving.
Access to Lean In. MAKE BANK. for the life of the course + 3 Months of the Abundance Party Bonus:
In 2015, I opened the doors to my private practice as a newly licensed therapist. Out of the gate, I set my fee at $180 - a rate much higher than even my supervisors and mentors were charging 20 years into their career - and I made the decision to take on new clients only at full fee.
I had all kinds of fears about taking this leap:
I knew what kind of practice I wanted to have and what kind of impact I wanted to make. While it went against every bone in my insecure, newbie licensed body, I understood that this single decision - to lean in, despite my anxiety and charge a fee that was in line with the reality of running a sustainable business - would impact every aspect of my life from that moment forward.
Now, just over two years later, I’ve raised my fee to $280 - and guess what - I still book clients who are eager, willing and ready to pay me $280.
And, not only that, I refused to build a lucrative practice by sacrificing my roots - those peeps that I was passionate about serving.
Despite all the negative messages out there that said “High Fees = Selling Out,” I found that I was able to:
Make a bigger an impact in the lives of those I love to serve: I worked on a legal team that prevented 5 men from a death penalty conviction.
Increase my clinical skills: I had the time and money to invest in ongoing, depth-oriented case consultation, peer consultation and my own personal therapy at full fee.
Empower over 1700 therapists (and counting): I had the time, energy, and income to build HeyTiffany.Com where I teach upwardly mobile, awkward-but-blossoming therapists how to build rewarding practices.
All while taking care of myself: In January 2017, I traveled outside of the country by myself for the first time, without worrying about my income and without going into debt.
At any given moment, you have tons of options about how you can invest in your professional development:
Are these great options? YES. As the boss hog of your private practice, you have hundreds of choices about where and how to invest your time, energy and income in order to create a sustainable business.
It is up to you to determine the most strategic area of focus for you to turn your attention to right now.
Which is EXACTLY why I’m sitting on my couch at 7:26 on a Friday night writing to you - yes you. I am throwing down the gauntlet and challenging you to pay attention to a problem that is staring you in the face ALL THE TIME, but you are really damn good at squeezing your eyes shut.
While other therapists are focusing on branding, SEO, marketing strategies, another certification - all appropriate courses of action, no doubt -
All of these activities are 100% pointless if you refuse to take a hard look at your financial situation and charge fees that are in line with the practice that you imagined when you first decided to take the leap.
If you struggle with money, you're not alone. The realization that Chelsea's money mindset struggles were the #1 block to building the practice she dreamed of when she returned from maternity leave led her to invest in Lean In. MAKE BANK. when it was still in it's earliest stages.
In this video, Chelsea describes what was truly at the root of her private practice struggle.
Why does it make sense to focus on the role money plays out in your private practice when there are so many other areas you can focus your attention? After all, isn’t focusing on money what those greedy, selfish dudes at the top do?
That’s what a lot of therapists think. They worry that if they actually think about, talk about and get real about (dare I say DESIRE?) money, then they are doing their clients a disservice - hurting the very people they set out to help in the first place.
...but what if the opposite were true?
Isn’t charging my full fee greedy?
There is a myth that is passed down by the wider culture that says the helping profession, dominated by women - should sacrifice their well-being to give back. AND we, in the professional therapist culture have internalized this message and perpetuate it among each other. But it’s totally off. We entered this field to empower our clients to step up, take their place in the world, ask for what they need to take care of themselves. Yet - so many therapists shame each other for doing this very thing for ourselves.
It is a radical act to declare that you refuse to adopt that narrative of shame, just as you would empower your clients to do.
But if I’m charging full fee, doesn’t that make me selfish?
It is one thing to choose to take a sliding scale as a way to create access to folks who couldn’t necessarily afford it.
The problem? For most therapists, sliding scale does not feel like a choice. It is an act based in fear, desperation, insecurity and a low sense of professional worth. This is no way to run a business and it is not a place from which you can truly help your clients. For many therapists sliding their scale is a hypocritical act - based in anxiety and fear.
Does this make you a bad person? No. But now you know and once you know, it is your responsibility to do something different. What if you really were free to choose? To make bank AND truly help people.
But I entered this field to help people, not make money.
This is a false binary that so many therapists use to justify their low fees - fees which are actually based in fear about actually doing the work to attract clients who can pay full fee.
The fact is, you can truly give back without sacrificing yourself, your family and your future. You can create a different option for those who are looking to follow in your footsteps.
My peers and colleagues will disown me.
This is a real fear that so many therapists face. If you actually set your fees to be in line with what you need to do your best work, you are terrified to face backlash from the colleagues you have come to love and respect.
What you may not know is that there is an underground movement of therapists who are changing the game, who are fighting to overcome systemic changes right in their own backyard - starting with their own businesses.
“It’s been a way to unleash some things that we don’t really talk about and power and assumptions we make about ourselves and what we’re capable of.”
- Brennan, LMHC
In fact, leaning in to your money fears, tackling the psychological barriers that keep you broke, does so much more than simply up your income.
Side effects may include:
" There’s nothing else like it that goes into this kind of depth about money in a clinical context and it’s opened me up to this whole new way of thinking about money in a clinical context."
- Melanie, LCSW
A: Feel a wave of dizziness wash over you as you imagine eating home-made beans for the 6th week in a row because you’ve been saving up to get a massage without going into debt, then note that this dizziness might also be covering intense envy and resentment. Sitting silently tense, you nod emphatically for fear that if you open your mouth you will say something utterly inappropriate, before finally eeking out, “You are really… taking good care of yourself. *cough*”
B. Observe that this has been a pattern and that, perhaps, there is something that needs to be addressed clinically. You calmly and easily address the discrepancy between the sliding scale and the spending habits and identify the way this pattern may be showing up in other areas of your client’s life. And then you introduce the idea of charging this client your full full fee.
I know, because I’ve been there. I, too, once cringed internally with envy when my clients spoke about their amazing vacations, their expensive craft cocktail hobbies and their awesome raises.
And then I winced with guilt when I realized that my resentment of them stemmed from my own limiting beliefs about who and what I could accomplish in the world.
I. Did. Not. Want. to be that kind of therapist.
I wasn’t born with a silver spoon shoved into my pocket. My mom grew up on a farm in a super religious community that discouraged critical thinking. My dad was raised in the most violent housing projects in the United States, where simply existing in his body was a life-threatening endeavor. While I knew I wanted to be successful, I also had a visceral script about who could have money, access and opportunity - and while I wanted to be the kind of person who could make it - deep down, I didn’t feel I - we - were the kind of people who could truly succeed.
I realized that in order for me to sit across from my clients with integrity, empathy and insight - in order to help them face their own beliefs about who and what they could be - I had to get real about my relationship with money. I had to have the courage to look myself in the mirror, face my conflicting money stories and challenge myself to Be BETTER.
I’ve spent hundreds of hours and connected to thousands of therapists in efforts to understand the ways our emotional and psychological relationship to money impact our ability to show up as therapists and business owners.
In so doing, I discovered underlying beliefs that not only I had, but that so many upwardly mobile therapists in private practice hold - beliefs that get in the way of your ability to do your best work, that get in the way of your ability to really help the people you invested so much time and energy in learning how to support. I discovered unconscious thought processes around money and the way we relate to our clients around money that totally blew my mind.
Some might say I became a little obsessed in sharing these findings with Every. Single. Therapist I could find. I’ve spent years creating free material to help therapists develop a new money mindset.
"I wanted to thank you again for the amazing resources you have offered -- you have truly helped me. Your work has helped me begin to address these issues for real, and now I am so excited to explore and talk about money as a therapist!!"
- Vanessa B., Psychoanalyst
"The Fun with Fees worksheet showed me that my dreams are not impossible. I went crazy on the dream section and put everything including getting out of credit card debt that I have been carrying for 15+ years. I put on there I was going to get it all done this year. And you know what - It was doable. And for less than I thought! I was so excited I called my husband at work and told him all the details!!! I only have to make a couple changes and I am going to make 2017 my bitch! :) Thanks for helping keep me accountable!!"
- Tara S., PsyD
"I wanted to thank you for your resources and your authenticity. I did a massive "unsubscribe" purge last month and you're one of two practice-building coaches whose email lists I chose to remain on. I love your style and your worksheets are actually helpful!"
- Kara A., Art Therapist
But it became clear to me that not everyone could follow through on their own. It is hard stuff. If you’re like me, just having the information available isn’t always enough.
It takes guidance, support, encouragement and clear feedback about how YOU are getting in your own way.
I realized that If I really wanted to make an impact on the therapists I wanted to serve, I had to create something that went above and beyond what I could create with my regular materials. I had to invest in creating a program that I could go all in on and spend my time and energy on helping those who really wanted things to be different, but somehow could not take action in isolation.
In early 2017, I offered to take a select group of motivated Hey Tiffany subscribers through an experimental program.
The results knocked my socks off.
Needless to say, the students who participated in Lean In. MAKE BANK. were pleased, as well.
"I didn’t even realize there were so many of my own blocks that were getting in the way of me being able to really get into and listen for my clients anxiety around money and then suddenly this whole new space open up in the room that I think I was just missing this huge piece of work with a lot of people. Therapists have a lot of blind spots. I was so grateful to have this one revealed to me and to get to work in this totally new way, a really important way."
- Gwyn F., Therapist
“Even though it was terrifying and a new experience, I held to my fee and I was able to push past the discomfort and really be able to hold my own value in my mind.”
- Chelsea V., Ph.D
Lean In. MAKE BANK. is a 5-week group program that takes everything I’ve learned about breaking through the barriers that upwardly mobile therapists have when it comes to money - the very same lessons that allowed me to actually have the courage to charge $280, while still working with the clients that I am passionate about serving - and packaged it all into a clear, actionable program to help you create a thriving private practice.
Lean In. MAKE BANK. mixes online course material, with a private community and weekly live coaching calls so that you get the tactical skills + tons of support from engaged, motivated therapists who are passionate about serving their communities while also creating a business that serves YOU.
Your time is precious, so I included exactly what you need to take action and implement changes, without inundating you with tons of information. My goal is to get you earning more. FAST.
What you get:
Learn how to tap into an already existing community of powerful clinicians who are committed to making a huge impact on the world, without sacrificing our own well-being, so you can harness that support to make massive change.
Identify the blocks that are keeping you broke by taking a look at the unconscious barriers that are holding you back. I will then show you how to overcome these blocks so you can make immediate changes to the way you show up in your practice (and - ahem - your life).
This is a two-week module where you Take Action. Together - you, me, your society - we will take you through implementing tactical changes in your practice so you can start earning more, immediately, while also upping your clinical expertise by putting your money where your mouth is and boldly going where you’ve never gone before in the therapy room. You’ll also get access to scripts for setting and raising fees, talking about how you work, examples of cancellation policies and other resources to help you take action.
Now that you have the confidence to charge and earn more, in this final module, you will begin developing the mindset to start attracting clients who are eager and willing to pay your full fee. While we won’t go deep into marketing strategy as you will have more than enough on your plate, you will gain a shift that will help you get oriented for the next stage of your practice’s growth - the marketing phase.
In module one, you all will gain the tools to hold each other accountable, challenge each other to go beyond and to identify the particular struggles that you each face - so that you can kindly, directly and honestly challenge each other to take it your earnings to the next level. I’ll be in there, too!
Each week, I will join you for a 60-minute live workshops where I tackle your questions. We will choose questions from the community discussions, along with the chance to have individual deep dives with members of the group so we can all learn together how to lean in and make bank.
I am stoked to announce that this round of LIMB includes live workshops with successful program graduates who show you exactly how they mastered their money mindset, actually made real fee changes in their practice and which marketing programs they invested in after the course to take their practices to the next financial level, while still working with clients they were passionate about serving.
What if I’m new to private practice?
As you can see, if you’re new to private practice, Lean In. MAKE BANK. is a great way to set yourself up with a strong foundation. I recommend that you have at least 5 consistent clients or a second income stream (like a coffee shop or agency job) when starting the program. As part of the program, you will be asked to engage in real interventions with your real clients, so you need to have enough of a caseload that you feel comfortable experimenting, taking risks and challenging yourself to play bigger.
"I wish I'd done this - I wish it had been available - in the beginning of my practice. It would've been so helpful to have the money mindset that I do now when getting established."
- Chelsea V., Ph.D
The more clients you have, the greater opportunity to grow your income faster. If you see 20 clients and raise your fees by an average of $10, that’s an $800/month revenue growth. Yes - that is almost $1000 kabangos in your pocket.
But even if you only see 8 clients, Lean In. Make Bank will give you the tools and the community to build a solid foundation, so you can start earning more now and set yourself up - right from the start - for exponential growth over the weeks, months and years to come.
What if I’m super busy?
Students report spending anywhere from 3-5 hours per week on the course material. LIMB works best if you set aside time to do a combination of watching the video lessons, completing the challenges and engaging with the Lean In. MAKE BANK Society, and attending or watching the Live Q&A calls along with the group.
By purchasing Lean In. MAKE BANK., you have lifetime access to the modules as long as I offer the program, so if you fall behind, you still have access to the coursework. However, the most successful students started the coursework on Monday when each module is released and state that working through the program with the group made a huge impact on their ability to follow through and do the hard tasks.
If you’re too busy to carve out space for the program, even though you know your money shiz is keeping you from earning more, I encourage you to get clear about your schedule, cut out the bullhonkey and invest in yourself, your business and your clients. If you’re unable to make the time, this program is likely not right for you right now.
Does it work for me even if I still want to offer a sliding scale?
Absolutely! I still work with sliding scale people who I have seen for many years. Lean In. Make Bank is not about kicking out the clients you love to work with and filling those spots with dollar bills.
Lean In. MAKE BANK. is about helping you get honest about your financial needs and getting in touch with the lifestyle you want. We challenge you to do the hard work to stop making business and clinical decisions based on fear and instead make decisions based on values, strategy and your long term vision.
I believe offering a sliding scale is a privilege. It is something that you have the privilege of doing after you’ve made sure you’re on track to create a sustainable business and a sustainable life. If you already have folks on a sliding scale, I will challenge you to examine what that’s about, consider how and if it makes sense and then take action based on the reality of your situation.
What if I take insurance, so my fees are pre-set?
Lean In. MAKE BANK. works best if you have some control over setting your fees. If you are 100% reliant on insurance-based work, you will not reap all of the benefits the program has to offer.
If you have a mix of insurance-based clients and private pay clients, then you can definitely benefit from taking Lean In. MAKE BANK. If you’d like to wean off of insurance fully, then this program can help you develop the internal confidence to make those changes. Even if you always want to reserve some insurance spots, Lean In. MAKE BANK. will help you get clear about what that means for how you are setting fees for the rest of your practice.
"The program made a significant difference in how I think about insurance. It helped me to go into all of the emotions around money and feel more confident and clear that I need to and can be making the kind of money that I want to make."
- Melanie, LCSW
What if I only do private practice part-time?
Lean In. MAKE BANK's primary requirement is that you are not so desperate that you can’t eat or pay your rent. If you are able to pay your bills, such that you can invest in making some real changes in your practice, then you are good to go.
If you have a job outside of your private practice or access to a revenue stream that creates financial stability, you are actually in a GREAT place to take Lean In. MAKE BANK. because you have a bit more psychic freedom and flexibility to test things out, take risks in your work to practice the money mindset challenges. In fact, taking Lean In. MAKE BANK. at this point can set you up to eventually leave an unsatisfying job where the threat of burnout constantly looms. By getting a firm money mindset in place, you will be equipped to start growing your income before you take the leap into full time private practice.
The most important consideration is that you are able and willing to set aside the 3-5 hours each week to complete the program with the community.
Will Lean In. MAKE BANK. teach me how to get new clients?
Lean In. MAKE BANK. is not a marketing program. While the last module is dedicated to helping you develop a marketing mindset, the program is totally geared towards helping you experience a fundamental shift around your money mindset so that you can start earning more with the clients you currently have, set and hold to your full fee with incoming clients and get comfortable (dare I say, gleeful) about confidently integrating conversations about money into your private practice. I highly recommend that you use this program as a stepping stone to learning marketing fundamentals. With the increased income from Lean In. MAKE BANK, you will be able to invest in practice building strategies.
Lean In. MAKE BANK. takes place:
Monday, September 2nd, 2019 through Friday, October 4th, 2019.
Live Workshops with Tiffany will be held every week on:
Thursdays, 10am - 11am, PST/1pm - 2pm EST, starting on Thursday, September 5th
If you can't make all of the calls, you will still have the opportunity to submit your questions, plus the calls Q&A's with Tiffany will be recorded, so you will get access to the calls, even if you can't make them every week.
We will now have live workshops with successful LIMB graduates as follows:
Can I afford it?
I created Lean In. MAKE BANK. with the intention that each student will see financial gains within 30-90 days of completing the program, with the hope of making back the entire investment in the program in less than 3-6 months. If you go through all of the exercises and take action immediately, you will begin to see a return on your investment right away.
Even outside of the financial gains, students report feeling more confident in their therapeutic skills and more empowered in their lives overall. Students are also guided through implementing changes to their practice policies that set them up for a sustainable business long term.
It is up to you to decide if you have the money to invest in your business right now. While I cannot guarantee results, I can say that those who take action can make the cost of the course quickly and then continue to make that money in an ongoing way.
I’m not a fan of credit card debt, so if you’re someone who perpetually goes into debt from serial course-buying, I encourage you to get that paid down and follow through on the investments you’ve already made before buying another course - even if it’s mine!
“I think the biggest thing that I was able to do as a result of LIMB was implement some strict policy changes that I wouldn't have had the guts to implement before because of money shame. With the coaching and the support of the group, I can own it, and I don't have that back-and-forth with myself about whether or not my decisions are legit.”
- Lean In. MAKE BANK. Graduate
Do I have access to you, Tiffany?
Yes! I participate daily in the Lean In. MAKE BANK. online community. There I will keep tabs on you, offer support, challenge your assumptions and push you to GROW.
I’ll also be leading a weekly Live Q&A, where we will get the chance to see and interact with each other. During those calls, I will be tackling questions that are submitted before or during the call, along with one student deep dive each week. The calls will be recorded and made available to the entire community so that we can all learn from each other.
How much time does it take each week?
Students report spending 3-5 hours/week on the program.
Each module consists of 3-5 short video lessons, real-world challenges, group prompts, and extra resources that are optional, like scripts to raise your fees or state your fees on the phone.
I highly recommend starting the program with the group and going through it week by week together.
What if I just want to go through it on my own?
Lean In. MAKE BANK. is not a self-paced program. It is designed so that we all go through it as a cohort. I find that it's easy to buy program after program, jump around in it and then abandon it to the Bookmark Wasteland. I am invested in seeing you through the process and one of the best ways I've seen success happen is through the support, guidance and encouragement of going through the process together.
What if I see less than 10 clients?
I recommend that you consistently see at least 5 clients per week, so you can take part in the challenges and implementation activities with real clients.
What if I start the program and then feel like it isn’t a good fit?
I offer a 100% money-back guarantee for 30 days. I do ask that you complete the first module along with the group as a condition of the money back guarantee - because I am so confident that if you read all of this material and the program resonates with you, then going through the entirety of module one with the community will light a fire under your a$$ that will carry you all the way across the finish line and into earning more.
BUT - if you go through week one with the group and then stop or even make it through an entire 30 days and feel like it just wasn’t a good fit, then I am happy to give you all your money back PLUS a 15-minute one-to-one to answer any questions you may have.
“I've been floored by how making an internal shift has so dramatically opened up the possibility of helping my clients talk about their money sh*t.”
- Lean In. MAKE BANK. Graduate
Lean In. MAKE BANK. is not for everyone.
I ask that you push yourself to take risks, be bold, and BE the change. If you are wanting to go through another course where you can simply read information and wait for change to occur, Lean In. MAKE BANK. is not for you. It works best for those who are willing to stand behind their words, to do the hard work of noticing your own internal contradictions and take action that is in line with your values.
“I really like having the community interaction. I think that was a really important part. I Definitely I had some “Ah-has!” along the way. It’s all good to for me to have a space to contribute like to be supportive to others also. Like I really like that. Sometimes it reminded me of what I know. I was like, “Oh yeah. I know this.”
- Lean In. MAKE BANK. Graduate
“If I hadn’t done this program, I don’t think I would’ve done those raises. The first five I literally did just because I signed up for this. Good ROI, huh?!”
- Lean In. MAKE BANK. Graduate
“Before doing the program, I would’ve been so racked with intolerable guilt and shame that I would’ve likely offered them a sliding scale rate or been left wondering if I had charged to much, but I felt good and comfortable referring them out. Whoo Hoo!”
- Lean In. MAKE BANK. Graduate
If you are not 100% satisfied, simply send me an email that shows you completed the homework and challenges from module one along with the group and I will reimburse you in full.
Why do I want to see that you completed the first week with the group? Because I know that if you’re the right fit for the course and you follow through in the beginning, you have a HUGE chance of making it to the end and create exponential income growth for your business.
Join the Lean In. MAKE BANK. Class of 2018 and get that practice that you actually wanted when you started this journey for just:
It is possible to have a win-win practice where you really help the clients you are passionate about serving and have the confidence to get paid a 6-figure income.
The most successful therapists have their own therapists to help wade through their own unconscious blocks, yet when it comes to earning more and creating profitable business practices, so many therapist go at it alone.
Yet - the most successful private practice therapists have mentors, cheerleaders, powerful communities behind them who challenge them to stretch, grow and become better than they could ever be alone.
So why do you imagine you have to push through it alone?
Yes, of course, of course, you could go another year, two years, five years, ten years of figuring out this money shiz on your own, waiting until you feel confident enough, until you’re expert enough to substantially raise your fees.
Or you could do what Lean In. MAKE BANK student Montoyia did and invest in making a change.
Imagine if Montoyia, who increased her revenue by $600 in the month after she completed the program, decided to wait 2 years before investing in her money mindset. That would be a loss of $14,400 in revenue while she was putting off truly leaning into the fears that held her back.
Or student Gwyn who anticipated a $1500 increase in monthly revenue within 3-6 months of the program. Were she to have waiting 5 more years before she felt like an expert enough to make financial changes to her business - that would be a whopping $81,000 in revenue lost.
Or student Vanessa who did the math and realized she'll be making at least an extra $16,800 in 2018 based on just one of the changes she made during the program.
So, yes. You could wait 3 months, 6 months a few years until the program is offered again, but this decision could cost you tens of thousands in earning potential.
If the program is not right for you, stop! Don't keep reading. Slap on an episode of Vice News Tonight and have some kettle chips.
But if Lean In. MAKE BANK resonates with where you are right now, you can get access to an entire community, my mind and an entire course that is dedicated to helping therapists earn more.
Not every student will make $600 within 30 days or an extra $1500 per month within 90 days, but if you apply the principles taught in Lean In. MAKE BANK., if you rely on the community to help you grow, you will learn how to confidently raise your fees and have the opportunity to substantially increase your income week after week, month after month, year after year.
" I would’ve paid twice as much had I known how effective it was going to be."
- Brennan, LCHM
"I was surprised (and delighted) that it gave me the really good kick in the a$$ to make an actual plan to leave my group practice (which will likely increase my income at a minimum, $500-$900 a month in the very beginning, but will also increase my own alignment with leaning in and making bank far beyond just the first months)."
- Jenn, LPC